3 Elements to a Successful Display Advertising Campaign

Display advertising has turned text advertising into the older method of advertising. Display advertising is incorporating both visuals and videos to make the advertising experience more enjoyable and interesting for the user. Are you considering a display advertising campaign? Check out these three elements, which are key to any successful campaign:

Audience Targeting

You should be taking advantage of location targeting, geographic targeting, and demographic targeting. If you are a local business, you may only want to target those in that city or state. However, if you are an international business that sells clothing, you can target based on the behavioral patterns of users. By targeting, you are narrowing your audience and therefore getting more bang for your buck.

Visually Appealing Ads

Obviously in order to make a display advertising campaign highly successful, you need to have interesting content to attract the user. Video and visual ads are becoming extremely popular as you can design them however you like, and they are more likely to be clicked than the text advertisement. When designing your ad, you want to use colors that attract the eye, and ensure that your ad isn’t too cluttered all these thing very necessary to increase website traffic.

Call-to-Action

This is definitely a key element and unfortunately, it’s the element that most campaigns do not do well. It’s fantastic if you have your targeting narrowed down and you have a gorgeous display ad, but if there is no call to action, the chances of it being clicked through drop. A call to action can be a simple “Click Here”, “Get Yours Now”, etc. You want to tell the user what to do, they should have no confusion about what action is required of them once their eye catches the ad.

Hope these tips and strategies have been useful to you and you are able to get website traffic, the success of not only display advertising campaigns, but text advertising campaigns as well. For more tips, strategies, and to learn how campaign management can assist your business, visit LookSmart.com